Beats by Dr. Dre has announced a marketing and merchandising partnership with the NBA which will make it the official headphone, wireless speaker, and audio partner of the NBA. This means the athletes will be listening to all the tunes when the season kicks off in October.
Luke Woods, Beats by Dr. Dre president, said: “The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on. This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”